Marketing your holiday home online

You can have the most beautiful holiday home, offered at the most reasonable price, but if potential holidaymakers can’t find you, your property is likely to sit empty. You can take all the hassle out of renting out your property via the many agencies that are available, or you may choose to market it yourself and keep more of the financial return for yourself. One of the most important ways to market your holiday home is online - so we’ve collated some top tips to help you make sure you’re always booked up.

List it on third-party booking sites

One of the best ways to ensure maximum visibility for your property is to market it on multiple booking sites, including big names like Booking.com and Airb’n’b and more specific sites like chaletfinder.com.

There will be a some admin involved in ensuring the availability is accurate on each site, but this is well worth the benefits of listing your property far and wide.

 Get great photos

Often the basis on which a holidaymaker makes their decision will be the photos you have provided of your property - so make them good. Hire a professional photographer with experience in shooting properties, who can show off your property at its very best.

Other online advertising

One huge benefit of advertising online is the specificity - you can reach exactly the people you want to, without paying a huge amount. For example, you can use Google Ads to reach customers searching for chalets in your specific area. You’ll only pay when someone clicks through, making it a very cost-effective option.

Elsewhere, Facebook can also provide an effective and accessible way to advertise. You can narrow down the audience for your ads to ensure it reaches very specific people, such as those who have previously visited your website.

If advertising your property yourself, it is important to find the right people in resort, who will manage the key handling, cleaning and changeover of your property, to ensure your clients have the kind stay experience, that will encourage them to want to book again AND tell their friends about it.

Still in the planning stages of investing in property? Get in touch with us today at Alpine Property Investments for expert advice on buying property in the Alps.

List it on third-party booking sites

One of the best ways to ensure maximum visibility for your property is to market it on multiple booking sites, including big names like Booking.com and Airb’n’b and more specific sites like chaletfinder.com.

There will be a small amount of admin involved in ensuring the availability is accurate on each site, but this is well worth the benefits of listing your property far and wide.

Get great photos

Often the basis on which a holidaymaker makes their decision will be the photos you have provided of your property - so make them good. Hire a professional photographer with experience in shooting properties, who can show off your property at its very best.

Other online advertising

One huge benefit of advertising online is the specificity - you can reach exactly the people you want to, without paying a huge amount. For example, you can use Google Ads to reach customers searching for chalets in your specific area. You’ll only pay when someone clicks through, making it a very cost-effective option.

Elsewhere, Facebook can also provide a cheap and accessible way to advertise. You can narrow down the audience for your ads to ensure it reaches very specific people, such as those who have previously visited your website.

Still in the planning stages of investing in property? Get in touch with us today at Alpine Property Investments for expert advice on buying property in the Alps.